Cool Wazoo net worth has been a topic of curiosity since the company shut down. The innovative five-in-one baby pad gained attention after appearing on Shark Tank, offering parents a versatile and convenient solution. Despite its initial success, the business struggled with high production costs and growing competition. Eventually, financial difficulties led to its closure, leaving many wondering about its overall worth.
This article takes an in-depth look at Cool Wazoo’s journey, from its Shark Tank pitch to its rise and fall. We’ll explore its sales, revenue, challenges, and financial standing. Additionally, we’ll compare it with other Shark Tank baby products to understand how it performed in the competitive market.
Cool Wazoo Founder Profile Summary
| Attribute | Details |
| Full Name | Ginelle Mills |
| Known For | Founder of Cool Wazoo |
| Business Name | Cool Wazoo |
| Product Type | 5-in-1 Baby Product Pad |
| Shark Tank Appearance | Season 4 |
| Investment Asked | $65,000 for 25% Equity |
| Deal Secured | Yes, with Lori Greiner (Not Finalized) |
| Business Status | Shut Down (2020) |
| Other Ventures | Box Parties, Blew Bubble, Ginovate |
| Estimated Net Worth (2025) | $0 (Business Closed) |
The Cool Wazoo Story
Cool Wazoo was created by Ginelle Mills, a mother looking for a versatile solution for parents. She designed a baby pad that worked as a changing pad, shopping cart cover, car seat cover, high chair cover, and swing cover. This all-in-one design made it a popular choice among parents looking for convenience and portability.
Mills saw a gap in the baby product market and decided to turn her idea into a business. She worked hard to bring Cool Wazoo to life, despite facing many obstacles. The product was initially well-received, but scaling the business proved to be a major challenge. Eventually, financial struggles led to its decline and shutdown.
Cool Wazoo’s Shark Tank Appearance and Deal Details
Ginelle Mills pitched Cool Wazoo on Shark Tank during Season 4, Episode 9, asking for $65,000 in exchange for 25% equity. Her presentation impressed the sharks, especially Lori Greiner, who saw potential in the product. Mills accepted Lori’s offer, believing the partnership would help her business grow.
However, after the show, the deal never finalized due to manufacturing concerns and financial disagreements. This left Mills to manage the business on her own. Although the exposure from Shark Tank boosted sales, it wasn’t enough to sustain long-term profitability. The company faced ongoing financial struggles even after the initial success.
Post-Shark Tank Growth and Challenges
Following Shark Tank, Cool Wazoo experienced a surge in demand and sales. Many parents were eager to buy the multifunctional product. Retail partnerships with Buy Buy Baby, Babies R Us, and Amazon helped increase visibility. However, this growth was short-lived as manufacturing issues and competition slowed progress.
High production costs made it difficult to offer competitive pricing, leading to declining profit margins. Without the financial backing from a shark, Mills struggled to scale production efficiently. As demand decreased, the business found it increasingly difficult to stay afloat. Eventually, these challenges forced Cool Wazoo to shut down.
Cool Wazoo Sales and Revenue Over the Years
Cool Wazoo’s revenue peaked following its Shark Tank appearance but started to decline due to rising costs and market competition. At its highest, the company generated around $400,000 in annual revenue. However, without additional funding, it became difficult to sustain growth and keep up with demand.
By 2016, sales had dropped, and Mills struggled to keep the business running. She later licensed Cool Wazoo to Kids 2, Inc., but the deal did not generate long-term revenue. By 2020, the company had shut down completely, leaving its total net worth at zero.
What Happened to Cool Wazoo? Is It Still in Business?
Cool Wazoo is no longer in business, as the product was officially discontinued in 2020. While Mills made efforts to sustain the company, financial difficulties and market challenges made it impossible to continue. Retailers eventually stopped selling the product, and demand faded over time.
For a brief period, Kids 2, Inc. licensed Cool Wazoo, allowing limited availability in stores. However, even under new ownership, the product was not financially sustainable. By 2022, all remaining inventory was sold out, and the brand ceased operations permanently.
Cool Wazoo Net Worth in 2025 – A Breakdown
At its peak, Cool Wazoo net worth had an estimated of $500,000. This was based on its highest revenue year when sales were strong. However, the company never crossed the million-dollar mark, primarily due to high manufacturing costs and limited scalability.
After its closure in 2020, Cool Wazoo’s financial value dropped to zero. Licensing the product provided temporary revenue, but it wasn’t enough to keep the brand alive. Without any ongoing sales, the company’s net worth is now nonexistent.
Ginelle Mills’ Entrepreneurial Journey After Cool Wazoo
Despite Cool Wazoo’s challenges, Ginelle Mills didn’t stop innovating. After her first business shut down, she pursued other entrepreneurial ventures. She launched Blew Bubble, a company focused on baby products, and Ginovate, a consulting firm helping startups with product development.
Mills also founded Box Parties, a business creating themed party kits for children. Although Cool Wazoo didn’t succeed, she used her experiences to build better businesses. Her journey proves that failure isn’t the end it’s often a stepping stone to new opportunities.
Lessons Learned from Cool Wazoo’s Rise and Fall
Cool Wazoo’s story offers valuable business lessons for entrepreneurs. One of the biggest takeaways is the importance of controlling production costs early in the process. High costs made it difficult to compete, leading to low profit margins and declining sales.
Additionally, the business struggled because it relied too much on Shark Tank exposure instead of developing a long-term strategy. Without strong financial planning and distribution networks, sustaining growth became impossible. This highlights the need for smart financial management in any startup.
Where to Find Cool Wazoo Products Today
Since Cool Wazoo is no longer in production, finding a new product is nearly impossible. However, some remaining stock may still be available through resale platforms like Amazon, eBay, and Facebook Marketplace. Parents who own the product sometimes sell used ones at discounted prices.
If you’re looking for a similar multifunctional baby pad, several alternative brands offer similar designs. Many new baby products provide the same level of convenience, often at a lower price. Exploring modern alternatives may be the best option for parents today.
Net Worth Comparison – Cool Wazoo vs. Other Shark Tank Baby Products
Several baby products from Shark Tank outperformed Cool Wazoo in sales and long-term success. For example, EZPZ Happy Mat, a no-spill silicone baby plate, has an estimated net worth of $10 million. The product became a hit among parents due to its affordability and ease of use.
In contrast, Cool Wazoo never reached the million-dollar milestone. Despite its unique design, high costs and a lack of strong retail backing made it difficult to grow. Compared to other baby products, Cool Wazoo remains a cautionary tale for new entrepreneurs.
FAQs About Cool Wazoo Net Worth & Business
Did Cool Wazoo make a profit?
No, the business struggled with high production costs, making it difficult to achieve long-term profitability.
Why did Cool Wazoo shut down?
The company couldn’t keep up with manufacturing expenses and market competition, leading to its closure.
What is Ginelle Mills net worth today?
Her exact net worth is unknown, but she continues to run new businesses.
Is Cool Wazoo coming back?
No, there are no plans to relaunch the product, and the brand remains inactive.
Conclusion – The Legacy of Cool Wazoo
Cool Wazoo started as a brilliant invention but struggled to scale in a competitive market. The Shark Tank appearance helped boost sales temporarily, but financial challenges led to its downfall. Despite its innovative design, manufacturing inefficiencies and high costs made it unsustainable.
Ginelle Mills learned from her mistakes and moved on to new ventures. While Cool Wazoo is no longer around, its story serves as a valuable lesson for entrepreneurs. Success in business requires more than a great idea it demands strong financial strategy and long-term planning.
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Aaron Brook is the lead writer at Spark Celebrities, bringing over one year of experience in celebrity journalism. With a keen eye for detail, Aaron covers the latest celebrity news, net worth, and industry trends. Passionate about all things entertainment, his articles offer insightful analysis and captivating stories of your favorite stars.