Squatty Potty has revolutionized bathroom habits, turning a simple idea into a multi-million-dollar business. The Squatty Potty net worth has grown significantly since its appearance on Shark Tank, making it one of the most successful investments from the show. With innovative marketing, viral ads, and strong sales, the company has expanded its market across the USA and beyond.
Founded by Bobby Edwards and his family in 2011, Squatty Potty introduced an ergonomic toilet stool designed to improve posture and digestion. The brand gained widespread attention through creative advertising, including the famous Unicorn Poop commercial. Today, it continues to thrive, generating millions in revenue and dominating the bathroom accessories industry.
Squatty Potty Profile Summary
| Attribute | Details |
| Company Name | Squatty Potty LLC |
| Founded | 2011 |
| Founders | Bobby Edwards, Judy Edwards, Bill Edwards |
| Headquarters | St. George, Utah, USA |
| Industry | Health & Wellness, Bathroom Products |
| Main Product | Squatty Potty Toilet Stool |
| Shark Tank Deal | $350,000 from Lori Greiner for 10% equity |
| Estimated Net Worth | $50 million+ (as of recent estimates) |
| Revenue | Over $200 million in lifetime sales |
| Notable Features | Ergonomic design, Doctor-recommended |
| Market Reach | USA, Canada, Europe, and other global markets |
| Media Features | Shark Tank, Viral Unicorn Poop Ad, Forbes, CNBC |
The Rise of Squatty Potty in the USA
Squatty Potty is a revolutionary bathroom accessory designed to improve toilet posture. It helps users achieve a natural squatting position, making bowel movements easier and reducing strain. The product became widely popular due to its effectiveness and simple design. It quickly gained traction in the U.S. health and wellness market.
The company behind Squatty Potty turned a simple idea into a massive business success. It gained attention through media coverage, a Shark Tank investment, and viral marketing. Today, Squatty Potty is one of the most recognized toilet-related products in the United States, generating millions in revenue annually.
What Is Squatty Potty? A Brief Overview
Squatty Potty is a footstool designed to elevate the feet while using the toilet. By lifting the knees above the hips, it aligns the colon for a smoother and more natural bowel movement. Medical professionals often recommend it for people dealing with constipation and digestive issues.
The product is simple but highly effective. It is made from durable plastic or bamboo, offering both affordability and sustainability. Squatty Potty comes in various designs, sizes, and styles to fit different bathrooms. It has been featured in medical journals and endorsed by doctors worldwide.
The Founders of Squatty Potty
Squatty Potty was created by the Edwards family in St. George, Utah. The idea came from Judy Edwards, who struggled with chronic constipation. Her son, Bobby Edwards, took the concept and helped develop a functional and attractive stool.
The family initially made Squatty Potty for personal use. However, after seeing positive results, they decided to share it with the world. With a background in business, Bobby Edwards played a crucial role in branding and marketing the product, leading to its rapid success.
How Squatty Potty Became a Multi-Million Dollar Brand
Squatty Potty gained popularity through word-of-mouth and social media. It was initially sold online and in local stores before expanding nationwide. Customer testimonials and health experts praised its benefits, helping boost credibility and demand.
A major turning point came in 2014 when Squatty Potty appeared on Shark Tank. Lori Greiner, a well-known investor, saw the potential and partnered with the company. This exposure led to skyrocketing sales and solidified Squatty Potty’s place in the market.
Squatty Potty’s Viral Marketing Success
In 2015, Squatty Potty launched a groundbreaking marketing campaign featuring a unicorn that poops rainbow-colored ice cream. The humorous yet informative video explained the science behind the product in a fun way. It quickly went viral, attracting millions of views and boosting sales.
The success of this advertisement demonstrated the power of creative marketing. Squatty Potty’s brand became synonymous with bathroom humor and health benefits. This unique approach helped it stand out from competitors and dominate the market.
Revenue and Sales Growth of Squatty Potty
Since its launch, Squatty Potty has generated millions in revenue. In the first two years after appearing on Shark Tank, the company made over $30 million in sales. Demand continued to grow as more people discovered its benefits.
The company expanded its product line, introducing different styles, materials, and even travel-friendly versions. Squatty Potty became available in major retail stores like Walmart, Target, and Bed Bath & Beyond, further increasing its market reach.
Squatty Potty Net Worth – How Much Is the Company Worth?
As of recent estimates, Squatty Potty net worth is valued at over $50 million. The company has consistently generated high annual revenue and maintains a strong customer base. Its success proves that even a simple product can become a major financial success with the right strategy.
Squatty Potty’s valuation has increased due to strong brand recognition and international expansion. It continues to be a leader in the bathroom accessories market, proving that health-conscious consumers are willing to invest in practical solutions.
Product Variations and Expansions
Squatty Potty started with a single design but has since expanded its offerings. Customers can now choose from plastic, bamboo, and adjustable models. The company also introduced collapsible and travel-friendly versions for convenience.
Beyond toilet stools, Squatty Potty has launched other bathroom-related products, including sprays and bidets. These additions cater to consumers looking for a complete digestive health solution. The company continues to innovate while maintaining its commitment to quality.
Consumer Reviews and Feedback
Customer reviews for Squatty Potty are overwhelmingly positive. Many users report improved digestion, easier bowel movements, and relief from constipation. Healthcare professionals also recommend it as a natural solution for digestive health issues.
However, some users take time to adjust to the new toilet posture. Despite this, most agree that the benefits outweigh the initial discomfort. The product maintains a high rating across multiple e-commerce platforms.
Where to Buy Squatty Potty in the USA
Squatty Potty is widely available in the United States. It can be purchased online from the official website, Amazon, and major retailers like Walmart, Target, and Bed Bath & Beyond. This accessibility makes it easy for consumers to try the product.
Physical stores also carry Squatty Potty in their health and wellness sections. With multiple purchasing options, customers can choose the most convenient way to buy this beneficial bathroom accessory.
Future of Squatty Potty and Market Growth
Squatty Potty continues to expand, with potential for further international growth. The company aims to introduce more health-related bathroom products and strengthen its market position. It is also exploring new designs and innovations.
With increasing awareness of digestive health, demand for Squatty Potty remains strong. The company’s ability to adapt and grow ensures a bright future in the wellness industry. It remains a dominant force in the market.
FAQs About Squatty Potty Net Worth
What Is Squatty Potty Net Worth in 2025?
Squatty Potty net worth estimated is around $50 million. The brand gained massive success after its Shark Tank appearance and viral marketing campaigns, leading to high sales and widespread recognition.
How Did Squatty Potty Become So Successful?
The company’s success came from a mix of Shark Tank funding, viral marketing, and strong customer demand. Their famous unicorn-themed commercial and endorsements helped boost sales dramatically.
Who Owns Squatty Potty Now?
Squatty Potty was acquired by Aterian, Inc. in 2021. The founders, Bobby Edwards and his family, originally owned the company before selling it to expand its reach and distribution.
Was Squatty Potty a Successful Shark Tank Deal?
Yes, Squatty Potty was one of Shark Tank’s most successful deals. Lori Greiner invested $350,000 for a 10% stake, and the company later generated over $164 million in sales.
Where Can You Buy a Squatty Potty?
Squatty Potty is available on Amazon, Walmart, Target, and the official website. It can also be found in various retail stores and pharmacies across the U.S.
Conclusion – The Lasting Impact of Squatty Potty
Squatty Potty transformed a simple idea into a thriving business. Its success is a combination of innovation, strategic marketing, and consumer demand. From its Shark Tank debut to viral campaigns, it has built a loyal customer base.
The company’s net worth reflects its strong market presence and financial growth. As more people prioritize digestive health, Squatty Potty is expected to remain a top-selling bathroom accessory. Its journey serves as an inspiration for entrepreneurs everywhere.
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Aaron Brook is the lead writer at Spark Celebrities, bringing over one year of experience in celebrity journalism. With a keen eye for detail, Aaron covers the latest celebrity news, net worth, and industry trends. Passionate about all things entertainment, his articles offer insightful analysis and captivating stories of your favorite stars.