The WISP Broom net worth has been a topic of interest, especially after its appearance on Shark Tank. Known for its innovative one-handed cleaning system, WISP Broom has gained popularity across the USA. The company has built a solid customer base, and its estimated net worth continues to grow due to strong sales and increasing demand.
Founded by Eben Dobson, the brand revolutionized the cleaning industry with its unique bristle technology. With a focus on efficiency and convenience, WISP Broom has expanded its product line, attracting both residential and commercial users. In this article, we’ll explore its financial success, founder details, and business growth over the years.
WISP Broom Founder & Company Profile Summary
| Attribute | Details |
| Founder | Eben Dobson |
| Company Name | WISP Broom |
| Founded | 2012 |
| Headquarters | San Marcos, CA, USA |
| Industry | Cleaning Products |
| Main Product | WISP Broom & Dustpan System |
| Shark Tank Pitch | $500,000 for 10% equity |
| Final Deal | No Deal |
| Net Worth (2025) | Estimated $3.3 million |
| Business Status | In Business |
| Employee Size | 11-50 employees |
What is Wisp Broom
Wisp Broom is a modern cleaning tool designed to simplify sweeping. It has stiff, dense bristles that grab dust, dirt, and pet hair with minimal effort. Eben Dobson, the inventor, wanted to create a product that removes the need for bending while cleaning. His design includes a foot-operated dustpan that seals tightly to the floor.
The product quickly gained popularity due to its unique features. Unlike traditional brooms, Wisp uses electrostatic charge to attract debris. It became a favorite for homeowners who wanted a more efficient cleaning experience. The Shark Tank pitch brought the company into the spotlight, boosting its recognition in the cleaning industry.
Wisp Broom Shark Tank Pitch
Eben Dobson appeared on Shark Tank seeking $500,000 for 10% equity. He demonstrated the broom’s efficiency compared to traditional brooms. His goal was to show how Wisp Broom provided a better, easier sweeping experience. The Sharks were interested but concerned about the company’s financial struggles.
Dobson revealed that the company had generated $3.3 million in sales. However, he had also invested $2.5 million over six years and faced major financial losses. The Sharks questioned his business decisions, leading to doubts about profitability. Unfortunately, no Shark made an offer, and he left without a deal.
WISP Broom Net Worth
The WISP Broom net worth has grown significantly due to its unique design and increasing market demand. With strong sales figures and widespread customer satisfaction, the company has built a solid reputation. Its success in the cleaning industry has contributed to a steady increase in revenue and brand value.
Since its launch, WISP Broom has expanded its product line, boosting overall earnings. Appearances on platforms like Shark Tank have further enhanced its visibility and financial standing. With continuous innovation and a loyal customer base, the company’s net worth is expected to rise in the coming years.
Financial Status and Revenue Growth
Despite leaving Shark Tank without a deal, Wisp Broom continued to operate. Sales increased through online platforms and direct marketing. The company leveraged its exposure from the show to attract new customers.
By 2025, Wisp Broom net worth stands at around $3.3 million. The company expanded its product line, adding items like the miniWISP and a self-cleaning mop. These new products contributed to its revenue and helped maintain steady growth.
Product Features and Unique Design
Wisp Broom’s design makes it stand out from traditional brooms. It has a lightweight build with electrostatic bristles that attract dirt and hair. The broom’s one-handed operation and ergonomic design reduce strain on the user.
The dustpan includes a foot pedal that creates a firm seal against the floor. This ensures that all debris is collected without requiring additional sweeping. Its features make it a favorite among homeowners, pet owners, and professional cleaners.
Market Performance and Customer Reviews
The Wisp Broom has received mixed customer reviews. Many users praise its efficiency in collecting dust and pet hair. They appreciate its ease of use and innovative design. Some customers report that it works better than standard brooms, especially on hardwood and tile floors.
However, others mention that the broom is more expensive than traditional alternatives. Some find the dustpan’s sealing mechanism tricky to use. Despite these concerns, the majority of buyers are satisfied with the product’s performance.
Retail and Online Availability
Wisp Broom is available through multiple retail channels. Customers can purchase it from the company’s website, Amazon, and other online stores. It is also featured on QVC, where it gained additional visibility.
The brand offers different packages, including bundles with additional cleaning tools. These include the miniWISP and specialized brushes. The availability of these options allows customers to choose the best cleaning solutions for their needs.
Competitor Comparison and Industry Standing
Compared to standard brooms, Wisp offers a more efficient cleaning experience. The electrostatic bristles provide an advantage over traditional sweeping methods. Its unique dustpan design eliminates the need for bending, making it a healthier option.
However, Wisp competes with robotic vacuums and other advanced cleaning technologies. These alternatives offer hands-free operation, which some customers prefer. Despite this, Wisp remains a strong player in the manual cleaning tools market.
Challenges and Business Setbacks
Wisp Broom faced major financial challenges early on. Eben Dobson invested heavily but struggled with profitability. High production costs and pricing issues affected sales. Additionally, the lack of a Shark Tank deal left the company without strategic investor support.
Inventory management also posed a challenge. At one point, the company had $300,000 worth of unsold stock. These obstacles made growth difficult, but Dobson continued pushing the business forward.
Expansion and Product Line Growth
Wisp Broom expanded its product line to stay competitive. The company introduced the miniWISP, a smaller version of the original broom. They also developed a self-cleaning mop and a window-cleaner vacuum.
These products helped diversify revenue streams. They targeted different customer needs while maintaining the brand’s reputation for innovative cleaning solutions. Expansion allowed Wisp to remain relevant in the market despite competition.
Social Media and Brand Presence
Wisp Broom actively engages with customers on social media. The brand uses platforms like Instagram, Facebook, and Twitter to showcase product demonstrations. They share cleaning tips and customer testimonials to build credibility.
Online marketing efforts have helped maintain steady sales. Social media promotions and influencer partnerships have increased brand awareness. These efforts ensure that Wisp remains visible to potential buyers.
Future Prospects and Business Outlook
Wisp Broom’s future depends on continued product innovation and smart marketing strategies. The company must address pricing concerns to compete effectively. Offering promotions and discounts may help attract more customers.
Expanding retail partnerships could also boost sales. Collaborations with major stores like Walmart or Target may provide additional revenue opportunities. If Wisp Broom adapts to market demands, it can continue growing in the cleaning industry.
Conclusion: Wisp Broom’s Journey and Success
Wisp Broom has faced ups and downs but remains a recognized name in the cleaning industry. Despite financial struggles, the product’s unique features keep it relevant. Customers appreciate its efficiency, even with its higher price.
With continued innovation and marketing, Wisp Broom can maintain steady growth. The company’s net worth reflects its resilience and potential for future success. While competition is fierce, its niche appeal keeps it a favorite among homeowners and cleaning enthusiasts.
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Aaron Brook is the lead writer at Spark Celebrities, bringing over one year of experience in celebrity journalism. With a keen eye for detail, Aaron covers the latest celebrity news, net worth, and industry trends. Passionate about all things entertainment, his articles offer insightful analysis and captivating stories of your favorite stars.